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BBA - International Trade and Law

International Trade Environment

Programme Objectives

The programme has the following aims:

  1. To enable the study of organisations, their management and the changing external and international contexts in which they operate.

  2. Equip individuals for and/or development of a career in international business and associated specialized areas in business development, marketing, finance and tourism management at a professional or equivalent level to assume managerial positions in the arena of international business.

  3. Development of the ability to apply knowledge and understanding of international business and management to complex issues, both systematically and creatively, to improve business and management practice.

  4. Enhancement of lifelong learning and personal development so as to be able to work with self-direction and originality and to contribute to business and society at large.


On successful completion of the programme, participants will be able to:

  1. Demonstrate understanding of management theories, current issues of management, the development of conceptual frameworks to guide their application within organizations operating in an increasingly global and competitive environment.
  2. Acquire a strong foundation in key functional areas of business management to enable them to succeed as effective managers in an increasingly complex and dynamic environment.
  3. Exhibit a coherent body of knowledge on economic, ethical, environmental, legal, political, sociological and technological factors together with their effects at local, national and international levels upon the strategy, behaviour and management of organisations.
  4. Demonstrate command of a range of competencies relevant to cross-border management, including inter-cultural awareness and understanding.
  5. Acquire and use a range of concepts, tools and techniques for problem solving and decision-making for analyzing complex and inter-related business scenarios.
  6. Demonstrate and apply critical skills enabling the investigation and evaluation of valid and relevant management issues and practices.

Programme Content


This module allows students to:

  • understand analyze the internal and external environmental factors affecting the international trade.
  • understand the institutions and processer of the global economy and the economic, technological, and socio-cultural environment within which business organizations operate.
  • build up the ability to do risk management through the examination of international business environment in doing international trade with the overseas customers.
  • build up the potential to consider the international environmental factors to the students’ real business transactions enforced through the classes of “Administration of International Trade”.

Learning is facilitated via a series of lectures and supplemented with discussions of topics taking place in regular tutorials/ discussion forums. The majority of classroom content is lectures that outline the theory and practice of international marketing communication issues supplemented with relevant case studies.

Learning Outcomes

On completion of this module, students will be able to understand and build up the potential to apply the followings to the practical field.

  • Preparation for the proper business transaction reading exactly the international business environment.
  • Contribution to the students’ business performance materialized through the classes “Administration of International Trade”.
  • Increasing efficiency in doing international business transaction through the potential to treat with specific issues relating to the international environmental factors


This module covers the following:

  • Globalization and global economy
  • Global business environment
  • Social-cultural framework
  • Technological framework
  • Legal environment
  • Financial framework
  • Ecological environment
  • Corporate social responsibility
  • Global trends – challenges of the future


  • Leslie Hamilton & Philip Webster, The International Business Environment, Oxford University Press (2009)