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BBA - International Trade and Law

International Trade Communication

Programme Objectives

The programme has the following aims:

  1. To enable the study of organisations, their management and the changing external and international contexts in which they operate.

  2. Equip individuals for and/or development of a career in international business and associated specialized areas in business development, marketing, finance and tourism management at a professional or equivalent level to assume managerial positions in the arena of international business.

  3. Development of the ability to apply knowledge and understanding of international business and management to complex issues, both systematically and creatively, to improve business and management practice.

  4. Enhancement of lifelong learning and personal development so as to be able to work with self-direction and originality and to contribute to business and society at large.


On successful completion of the programme, participants will be able to:

  1. Demonstrate understanding of management theories, current issues of management, the development of conceptual frameworks to guide their application within organizations operating in an increasingly global and competitive environment.
  2. Acquire a strong foundation in key functional areas of business management to enable them to succeed as effective managers in an increasingly complex and dynamic environment.
  3. Exhibit a coherent body of knowledge on economic, ethical, environmental, legal, political, sociological and technological factors together with their effects at local, national and international levels upon the strategy, behaviour and management of organisations.
  4. Demonstrate command of a range of competencies relevant to cross-border management, including inter-cultural awareness and understanding.
  5. Acquire and use a range of concepts, tools and techniques for problem solving and decision-making for analyzing complex and inter-related business scenarios.
  6. Demonstrate and apply critical skills enabling the investigation and evaluation of valid and relevant management issues and practices.

Programme Content


This module allows students to:

  • improve the ability to communicate effectively as managers or CEOs in doing international business transactions.
  • examine and practise the communication strategies and skills which are essential for successful business transactions in competitive world markets.
  • understand and apply communication strategy, managerial writing ability, managerial speaking ability, cross-cultural communication and corporate communication for promoting the international business transactions in the global markets.
  • specifically apply the principles and strategies in international trade communication to the students’ real business transactions enforced through the classes of “Administration of International Trade”.

Learning is facilitated via a series of lectures and supplemented with discussions of topics taking place in regular tutorials/ discussion forums. The majority of classroom content is lectures that outline the theory and practice of international marketing communication issues supplemented with relevant case studies.

Learning Outcomes

On completion of this module, students will be able to improve their skills to do follows, apply them positively to their business transactions.

  • Communicate effectively in their workplace for the efficient business transactions with their overseas partners.
  • Improve their ability to communicate effectively as managers or CEOs in doing international business transactions.
  • Lead and persuade the students’ customers to do international business transactions with the students’ companies through the effective application of communication strategies.
  • Use persuasion effectively, especially when making requests and composing exporting messages, to promote the students’ international business transactions.


  • Adaptation and selection of words
  • Construction of clear sentences and paragraphs
  • Writing for effect
  • Writing process and introduction to business
  • Directness in good-news and neutral messages
  • Indirectness in bad-news messages
  • Indirectness in persuasive messages
  • Strategies in job-search process
  • Basics of report writing


  • Ramond V. Lesikar, Marie E. Flatley & Kathryn Rentz, Business Communication – Making Connection in a Digital World-, McGraw-Hill 11th ed. (2008).
  • Eun Sup Lee, Practical Aspects in Doing International Trade, Pusan National University Press (2011).