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BBA - International Trade and Law

International Business

Programme Objectives

The programme has the following aims:

  1. To enable the study of organisations, their management and the changing external and international contexts in which they operate.

  2. Equip individuals for and/or development of a career in international business and associated specialized areas in business development, marketing, finance and tourism management at a professional or equivalent level to assume managerial positions in the arena of international business.

  3. Development of the ability to apply knowledge and understanding of international business and management to complex issues, both systematically and creatively, to improve business and management practice.

  4. Enhancement of lifelong learning and personal development so as to be able to work with self-direction and originality and to contribute to business and society at large.


On successful completion of the programme, participants will be able to:

  1. Demonstrate understanding of management theories, current issues of management, the development of conceptual frameworks to guide their application within organizations operating in an increasingly global and competitive environment.
  2. Acquire a strong foundation in key functional areas of business management to enable them to succeed as effective managers in an increasingly complex and dynamic environment.
  3. Exhibit a coherent body of knowledge on economic, ethical, environmental, legal, political, sociological and technological factors together with their effects at local, national and international levels upon the strategy, behaviour and management of organisations.
  4. Demonstrate command of a range of competencies relevant to cross-border management, including inter-cultural awareness and understanding.
  5. Acquire and use a range of concepts, tools and techniques for problem solving and decision-making for analyzing complex and inter-related business scenarios.
  6. Demonstrate and apply critical skills enabling the investigation and evaluation of valid and relevant management issues and practices.

Programme Content


This module allows students to:

  • Understand the issues including the world’s countries economics and politics of international trade and investment, functions and form of the global monetary system, strategies and structures of international businesses, and the special roles of an international business’s various institutes.
  • Build up the ability to do risk management considering the characteristics of today’s dynamic circumstance of global market in doing international trade with the overseas customers.
  • Build up the potential to apply the principles and skills to read and treat with the specific business circumstances for trade to the students’ real business transactions enforced through the classes of “Administration of International Trade”.

Learning is facilitated via a series of lectures and supplemented with discussions of topics taking place in regular tutorials/ discussion forums. The majority of classroom content is lectures that outline the theory and practice of international marketing communication issues supplemented with relevant case studies.

Learning Outcomes

On completion of this module, students will be able to understand and build up the potential to apply the followings to the practical field.

  • Proper administration of the international business transaction through reviewing of global business circumstances.
  • Contribution to the students’ business performance materialized through the classes “Administration of International Trade”.
  • Increasing efficiency in doing international business transaction through the potential to treat with special issue relating the global market arising from the practical fields of international trade.


This module covers the followings:

  • National difference in political economy
  • Differences in culture
  • Ethics in international business
  • Cross-border trade and investment
  • Global money system
  • Entering foreign market
  • Exporting, importing and countertrade
  • Global production, outsourcing and logistics
  • Global marketing and R & D
  • Global human resource management


  • Hill, Global Business Today, McGraw-Hill Irwin (2009).