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BBA - International Business

International Strategic Management

Programme Objectives

The programme has the following aims:

  1. To enable the study of organisations, their management and the changing external and international contexts in which they operate.

  2. Equip individuals for and/or development of a career in international business and associated specialized areas in business development, marketing, finance and tourism management at a professional or equivalent level to assume managerial positions in the arena of international business.

  3. Development of the ability to apply knowledge and understanding of international business and management to complex issues, both systematically and creatively, to improve business and management practice.

  4. Enhancement of lifelong learning and personal development so as to be able to work with self-direction and originality and to contribute to business and society at large.


On successful completion of the programme, participants will be able to:

  1. Demonstrate understanding of management theories, current issues of management, the development of conceptual frameworks to guide their application within organizations operating in an increasingly global and competitive environment.
  2. Acquire a strong foundation in key functional areas of business management to enable them to succeed as effective managers in an increasingly complex and dynamic environment.
  3. Exhibit a coherent body of knowledge on economic, ethical, environmental, legal, political, sociological and technological factors together with their effects at local, national and international levels upon the strategy, behaviour and management of organisations.
  4. Demonstrate command of a range of competencies relevant to cross-border management, including inter-cultural awareness and understanding.
  5. Acquire and
  6. use a range of concepts, tools and techniques for problem solving and decision-making for analyzing complex and inter-related business scenarios.
  7. Demonstrate and apply critical skills enabling the investigation and evaluation of valid and relevant management issues and practices.

Programme Content


The main aims of this module include the following:

  1. To examine the different meanings and perspectives of International Strategy and cross-border management
  2. To study the key environmental forces which shape the global markets and international business activities
  3. To explore how small, medium and large organizations build their international strategies
  4. To examine strategic analytical models/ frameworks and their use in evaluating international operations
  5. To provide new insights on the management challenges associated with international and global operations

Learning is facilitated via a series of lectures and supplemented with discussions of topics taking place in regular tutorials/ discussion forums. Tutorials/Discussions will involve supplementing the lectures using appropriate articles/case studies/ real companies data for discussions on international strategic management issues. Students’ learning is underpinned by core textbooks and recommended readings.

Learning Outcomes

On completion of this module, students will be able to:

  • Examine the driving forces and importance of regional and global integration within the world economy and their role in shaping international business strategy
  • Consider and assess a wide range of approaches, concepts and models of international strategic management to analyse international corporate structures and business operations
  • Examine and compare a range of traditional and new entry modes to international, regional and global markets
  • Using the appropriate theoretical concepts/models and frameworks conduct an audit of an organization’s international strategy


  • The conceptualization and theorization of international strategy
  • Multinational companies in the context of globalization
  • A typology of international strategy, integrated global, multi-domestic, international and
  • Trans-national strategies
  • Organisational architecture and firm organizational structure, control systems and
  • incentives, parent-subsidiary relationships
  • Corporate social responsibility and multinational strategy
  • Transnational and new modes of entry to international markets


  • Course Materials provided by IPE.
  • Ricky Griffin, International Business, 6th Edition, 2010
  • Helen Deresky, International Management, 7th Edition, 2010, Pearson Education
  • Online resources on OCTAL Portal
  • Online databases from IPE’s E Library