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BBA - International Business

Intercultural Management

Programme Objectives

The programme has the following aims:

  1. To enable the study of organisations, their management and the changing external and international contexts in which they operate.

  2. Equip individuals for and/or development of a career in international business and associated specialized areas in business development, marketing, finance and tourism management at a professional or equivalent level to assume managerial positions in the arena of international business.

  3. Development of the ability to apply knowledge and understanding of international business and management to complex issues, both systematically and creatively, to improve business and management practice.

  4. Enhancement of lifelong learning and personal development so as to be able to work with self-direction and originality and to contribute to business and society at large.


On successful completion of the programme, participants will be able to:

  1. Demonstrate understanding of management theories, current issues of management, the development of conceptual frameworks to guide their application within organizations operating in an increasingly global and competitive environment.
  2. Acquire a strong foundation in key functional areas of business management to enable them to succeed as effective managers in an increasingly complex and dynamic environment.
  3. Exhibit a coherent body of knowledge on economic, ethical, environmental, legal, political, sociological and technological factors together with their effects at local, national and international levels upon the strategy, behaviour and management of organisations.
  4. Demonstrate command of a range of competencies relevant to cross-border management, including inter-cultural awareness and understanding.
  5. Acquire and
  6. use a range of concepts, tools and techniques for problem solving and decision-making for analyzing complex and inter-related business scenarios.
  7. Demonstrate and apply critical skills enabling the investigation and evaluation of valid and relevant management issues and practices.

Programme Content


This module will examine topics in management and organizational behaviour from an international and cross-cultural perspective. The first part of the module will focus on culture and its influence on the management of international organizations, leadership and motivation; the second part will focus on cross-cultural aspects of management issues, such as communication, negotiations and international human resources.

Learning is facilitated via a series of lectures and supplemented with discussions of topics taking place in regular tutorials/ discussion forums. Tutorials/Discussions will involve supplementing the lectures using appropriate articles/case studies or discussions about international intercultural management issues and practices. Students’ learning is underpinned by core textbooks and recommended readings.

Learning Outcomes

On completion of this module, students will be able to:

  • Gain a better understanding of contemporary management issues from an international and cross cultural perspective
  • Developed awareness and sensitivity to cultural differences in behaviour in order to improve skills for working in multicultural organisations and markets;
  • Develop the ability to handle differences in intercultural communication styles, to prevent intercultural conflicts
  • Gain a better understanding of staffing, training and compensation issues for global operations.


  • Introduction to intercultural Management
  • Rules of the “social game”
  • Intercultural Leadership Management
  • Intercultural Communication
  • Social and Intercultural Competence
  • Intercultural Conflict and Negotiation Management
  • Global Human Resource Management


  • Course Materials provided by IPE.
  • Helen Deresky, International Management – Managing Across Borders and Cultures,6th Ed., Prentice-Hall, 2008
  • Geert Hofstede, Cultures Consequences – Comparing Values, Bahviors, Institutions and Organizations Across Borders. 2nd Ed., Sage Publ. 2001
  • Online resources on OCTAL Portal
  • Online databases from IPE’s E Library