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BBA - International Business

Developing Learning Effectiveness

Programme Objectives

The programme has the following aims:

  1. To enable the study of organisations, their management and the changing external and international contexts in which they operate.

  2. Equip individuals for and/or development of a career in international business and associated specialized areas in business development, marketing, finance and tourism management at a professional or equivalent level to assume managerial positions in the arena of international business.

  3. Development of the ability to apply knowledge and understanding of international business and management to complex issues, both systematically and creatively, to improve business and management practice.

  4. Enhancement of lifelong learning and personal development so as to be able to work with self-direction and originality and to contribute to business and society at large.


On successful completion of the programme, participants will be able to:

  1. Demonstrate understanding of management theories, current issues of management, the development of conceptual frameworks to guide their application within organizations operating in an increasingly global and competitive environment.
  2. Acquire a strong foundation in key functional areas of business management to enable them to succeed as effective managers in an increasingly complex and dynamic environment.
  3. Exhibit a coherent body of knowledge on economic, ethical, environmental, legal, political, sociological and technological factors together with their effects at local, national and international levels upon the strategy, behaviour and management of organisations.
  4. Demonstrate command of a range of competencies relevant to cross-border management, including inter-cultural awareness and understanding.
  5. Acquire and use a range of concepts, tools and techniques for problem solving and decision-making for analyzing complex and inter-related business scenarios.
  6. Demonstrate and apply critical skills enabling the investigation and evaluation of valid and relevant management issues and practices.

Programme Content


This module aims to empower students to take charge of their learning and provides them with the necessary skills, techniques and tools for them to develop into a competent learner

Learning is facilitated via a series of lectures and supplemented with discussions of topics taking place in regular tutorials/ discussion forums. Tutorials/Discussions will involve supplementing the lectures using appropriate diagnostic tools, articles/case studies or discussions relating to learning, thinking and writing skills.

Learning Outcomes

On completion of this module, students will be able to:

  • Assess one’s current learning skill sets and apply specific strategies of techniques to enhance further those skill sets.
  • Apply appropriate techniques to managing self and time management
  • Acquire analytical and expansive thinking skills required for higher education.
  • Acquire key skills in reading, note taking and note making
  • Acquire good academic writing skills and compliance with proper citations and referencing


  • Assessing and Identifying Current Skills Sets
  • The Learning Process, Styles and Strategies
  • Systematic Learning System
  • Thinking skills
  • Note taking and Note Making including Mind Mapping Technique
  • Self and Time Management
  • Reading and Information search Skills
  • Academic and Report writing
  • Citations and Harvard Referencing System


  • Course Materials provided by IPE.
  • Stella Cottrell, The Study Skills Handbook,3rd Edition 2008, Palgrave Macmillian
  • Kathleen McMilliam & Jonathan Weyers, Study Skills For International Students, 2010, Pearson Education
  • Online resources on OCTAL Portal
  • Online data bases from IPE’s E Library