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BBA - International Business

Comparative and International Management

Programme Objectives

The programme has the following aims:

  1. To enable the study of organisations, their management and the changing external and international contexts in which they operate.

  2. Equip individuals for and/or development of a career in international business and associated specialized areas in business development, marketing, finance and tourism management at a professional or equivalent level to assume managerial positions in the arena of international business.

  3. Development of the ability to apply knowledge and understanding of international business and management to complex issues, both systematically and creatively, to improve business and management practice.

  4. Enhancement of lifelong learning and personal development so as to be able to work with self-direction and originality and to contribute to business and society at large.


On successful completion of the programme, participants will be able to:

  1. Demonstrate understanding of management theories, current issues of management, the development of conceptual frameworks to guide their application within organizations operating in an increasingly global and competitive environment.
  2. Acquire a strong foundation in key functional areas of business management to enable them to succeed as effective managers in an increasingly complex and dynamic environment.
  3. Exhibit a coherent body of knowledge on economic, ethical, environmental, legal, political, sociological and technological factors together with their effects at local, national and international levels upon the strategy, behaviour and management of organisations.
  4. Demonstrate command of a range of competencies relevant to cross-border management, including inter-cultural awareness and understanding.
  5. Acquire and use a range of concepts, tools and techniques for problem solving and decision-making for analyzing complex and inter-related business scenarios.
  6. Demonstrate and apply critical skills enabling the investigation and evaluation of valid and relevant management issues and practices.

Programme Content


This module has the following aims:

  • To develop conceptual and theoretical frameworks for understanding comparative and international organisation and management
  • To evaluate critically theories in management and organisation across the world
  • To explore the relative importance of cultural, institutional and technical-economic factors in national and international management
  • To consider the global and local processes whereby the nature and diversity of management are sustained and challenged

Learning is facilitated via a series of lectures and supplemented with discussions of topics taking place in regular tutorials/ discussion forums. The majority of classroom content is lectures that outline the theory and practice of comparative and international management supplemented with relevant case studies.

Learning Outcomes

On completion of this module, students will be able to:

  • Analyse the factors underlying processes of international uniformity and diversity
  • Demonstrate a concrete knowledge of the management practices and organisational forms in a variety of different cultural and institutional settings in Europe, Asia and America
  • Evaluate critically the relevance of different theoretical approaches to comparative management and organisation
  • Apply concepts and theories to practical problems of managing local and global organisations within an international context


  • Globalisation, management and organization Internationalisation of management and operation
  • Economic, culturalist and institutionalist theories of organisation and management
  • Application of discourse theory to local and global management
  • Comparative research on management and organisation, with particular focus on countries from Europe, the Americas and Asia
  • Problems of managing multinational, international and global organisations


  • Course Materials provided by IPE.
  • Michael Hitt & Stewart Black, Management, 3rd Edition, 2011, Pearson Education
  • Helen Deresky, International Management, 7th Edition, Pearson Education
  • Online resources on OCTAL Portal
  • Online databases from IPE’s E Library