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BBA - International Business

Business Planning

Programme Objectives

The programme has the following aims:

  1. To enable the study of organisations, their management and the changing external and international contexts in which they operate.

  2. Equip individuals for and/or development of a career in international business and associated specialized areas in business development, marketing, finance and tourism management at a professional or equivalent level to assume managerial positions in the arena of international business.

  3. Development of the ability to apply knowledge and understanding of international business and management to complex issues, both systematically and creatively, to improve business and management practice.

  4. Enhancement of lifelong learning and personal development so as to be able to work with self-direction and originality and to contribute to business and society at large.


On successful completion of the programme, participants will be able to:

  1. Demonstrate understanding of management theories, current issues of management, the development of conceptual frameworks to guide their application within organizations operating in an increasingly global and competitive environment.
  2. Acquire a strong foundation in key functional areas of business management to enable them to succeed as effective managers in an increasingly complex and dynamic environment.
  3. Exhibit a coherent body of knowledge on economic, ethical, environmental, legal, political, sociological and technological factors together with their effects at local, national and international levels upon the strategy, behaviour and management of organisations.
  4. Demonstrate command of a range of competencies relevant to cross-border management, including inter-cultural awareness and understanding.
  5. Acquire and use a range of concepts, tools and techniques for problem solving and decision-making for analyzing complex and inter-related business scenarios.
  6. Demonstrate and apply critical skills enabling the investigation and evaluation of valid and relevant management issues and practices.

Programme Content


The purpose of this module is to examine the theory and the practice of entrepreneurship and new business planning for both product and service oriented firms. Entrepreneurship is studied in terms of opportunity recognition, the process of new venture creation and the determinants of new venture success.

Learning is facilitated via a series of lectures and supplemented with discussions of topics taking place in regular tutorials/ discussion forums. The majority of classroom content is lectures that outline the theory and practice of entrepreneurship. During the module students will work on identifying and assessing a business opportunity, and preparing a pitch and business plan for a specific business opportunity.

Learning Outcomes

On completion of this module, students will be able to:

  • Identify and investigate the viability of a new business venture opportunity.
  • Summarise the key issues for a new venture proposal.
  • Interpret primary and secondary market research for a new business venture.
  • Assess the commercial feasibility of a new business venture.
  • Develop a comprehensive business plan for a new venture.


  • Entrepreneurs and New Venture Success:
    This topic explores entrepreneurs, the nature of the new venture creation process and the determinants of new venture performance.
  • New Business Opportunities: Examines the sources of business opportunities; and explores processes for identifying new business opportunities. Students will identify business opportunities.
  • Feasibility Study and Market Assessment: Explores what factors to consider in assessing the feasibility of a new business idea. How to carry out both primary and secondary market research and analysis.
  • New Business Planning: Overview of the role and structure of a business plan.
  • Legal and operational issues: Management, legal and operational requirements in starting a new business. Intellectual property; patents, trademarks and copyright protection.
  • Financing a New Business: Examines the financial requirements of a new enterprise; the possible sources of finance; and how to prepare financial projections (costing and pricing, cash flow, manufacturing accounts, profit and loss account, balance sheet and break-even analysis).


  • Course Materials provided by IPE.
  • John Mullin, The New Business Road Test, 3rd Edition, 2010, Pearson Education
  • Kevan William, Brilliant Business Plan, 2010,Pearson Education
  • Online resources on OCTAL Portal
  • Online data bases from IPE’s E Library