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BBA - International Business

Business Intelligence

Programme Objectives

The programme has the following aims:

  1. To enable the study of organisations, their management and the changing external and international contexts in which they operate.

  2. Equip individuals for and/or development of a career in international business and associated specialized areas in business development, marketing, finance and tourism management at a professional or equivalent level to assume managerial positions in the arena of international business.

  3. Development of the ability to apply knowledge and understanding of international business and management to complex issues, both systematically and creatively, to improve business and management practice.

  4. Enhancement of lifelong learning and personal development so as to be able to work with self-direction and originality and to contribute to business and society at large.


On successful completion of the programme, participants will be able to:

  1. Demonstrate understanding of management theories, current issues of management, the development of conceptual frameworks to guide their application within organizations operating in an increasingly global and competitive environment.
  2. Acquire a strong foundation in key functional areas of business management to enable them to succeed as effective managers in an increasingly complex and dynamic environment.
  3. Exhibit a coherent body of knowledge on economic, ethical, environmental, legal, political, sociological and technological factors together with their effects at local, national and international levels upon the strategy, behaviour and management of organisations.
  4. Demonstrate command of a range of competencies relevant to cross-border management, including inter-cultural awareness and understanding.
  5. Acquire and
  6. use a range of concepts, tools and techniques for problem solving and decision-making for analyzing complex and inter-related business scenarios.
  7. Demonstrate and apply critical skills enabling the investigation and evaluation of valid and relevant management issues and practices.

Programme Content


The aims of this module are to gain a broad introduction to the value to organisations of information and business intelligence cycle functions, the role of competitive intelligence (CI) and counter-competitive intelligence (CCI) to the work of business analysts in an ethical manner.

Learning is facilitated via a series of lectures and supplemented with discussions of topics taking place in regular tutorials/ discussion forums. Tutorials/Discussions will involve supplementing the lectures using appropriate articles/case studies/ real companies data for discussions about undertaking CI and CCI tasks. Students’ learning is underpinned by core textbooks and recommended readings.

Learning Outcomes

On completion of this module, students will be able to:

  • Demonstrate grounding in the basic principles of ethical business intelligence research practice and communication of analysis to others in organisations.
  • Apply Competitive Intelligence (CI) and Counter Competitive Intelligence (CCI) theories to real practices.
  • Distinguish the differences between the competitor intelligence and business intelligence functions;
  • Discuss methods of protecting an organisation’s information assets.


  • The importance to organisations of being aware of competitor activity and the external factors affecting success.
  • The role of counter-competitive intelligence.
  • Information of value to organisations: external and internal, and its likely availability, covering sources and protections.
  • The use of online host databases as a CI source.
  • Web techniques for CI.
  • The importance of organisational culture and ethical practices while undertaking C1


  • Course Materials provided by IPE
  • Efrain Turban& Ramesh Shardah, Business Intelligence, 2010, 2nd Edition, Pearson Education
  • Mike Biere, New Era of Enterprise Business Intelligence, 2010, Pearson Education
  • Online resources on OCTAL Portal
  • Online databases from IPE’s E Library