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BBA - International Business

Business Economics

Programme Objectives

The programme has the following aims:

  1. To enable the study of organisations, their management and the changing external and international contexts in which they operate.

  2. Equip individuals for and/or development of a career in international business and associated specialized areas in business development, marketing, finance and tourism management at a professional or equivalent level to assume managerial positions in the arena of international business.

  3. Development of the ability to apply knowledge and understanding of international business and management to complex issues, both systematically and creatively, to improve business and management practice.

  4. Enhancement of lifelong learning and personal development so as to be able to work with self-direction and originality and to contribute to business and society at large.


On successful completion of the programme, participants will be able to:

  1. Demonstrate understanding of management theories, current issues of management, the development of conceptual frameworks to guide their application within organizations operating in an increasingly global and competitive environment.
  2. Acquire a strong foundation in key functional areas of business management to enable them to succeed as effective managers in an increasingly complex and dynamic environment.
  3. Exhibit a coherent body of knowledge on economic, ethical, environmental, legal, political, sociological and technological factors together with their effects at local, national and international levels upon the strategy, behaviour and management of organisations.
  4. Demonstrate command of a range of competencies relevant to cross-border management, including inter-cultural awareness and understanding.
  5. Acquire and use a range of concepts, tools and techniques for problem solving and decision-making for analyzing complex and inter-related business scenarios.
  6. Demonstrate and apply critical skills enabling the investigation and evaluation of valid and relevant management issues and practices.

Programme Content


Knowledge of economics provides business and management students with an essential insight into how markets work and how firms and consumers make decisions in market economies.  This knowledge helps students to assess business and economic information found in general sources such as newspapers, journals and reports.  Economics is a model-based discipline, and this module is a first step in the development of the rigorous analytical skills required in levels 5 and 6.  It also provides the disciplinary context on which many other subjects draw at these levels, including strategic management, marketing and finance.

General guidance is provided in lecture format by a recommended study materials and selected web based learning materials.  Active student learning is based on self-directed study and tutorial participation.

Because economics involves learning specific knowledge and the skill of using models in analysis, consistent study and practice is essential for success.  Students are, therefore, required to engage in practice data sets during tutorials and independent study.

Learning Outcomes

On completion of this module, students will be able to:

  • Demonstrate knowledge of basic micro-economic models used in the analysis of markets, firms and industries.
  • Demonstrate a basic ability to use simple micro-economic models to analyse real world market and business problems.


  • Opportunity cost and production possibility frontiers
  • Demand and supply model
  • Applications of demand and supply analysis
  • Models of product and cost curves
  • Profit maximisation, short run and long run analysis of firm’s strategies under perfect competition, monopoly, and monopolistic competition


  • Course Materials provided by IPE.
  • Glenn Hubbard, Anthony O’Brien (2008), Edition with MyEconLab, 2nd Edition, 2008 Pearson Prentice Hall
  • Karl Case, Ray Fair, Sharon Oster, Principles of Economics, 9th Edition, 2009, Pearson Education.
  • Online resources on OCTAL Portal
  • Online data bases from IPE’s E Library