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MBA - Tourism Management

International Tourism Management

Programme Objectives

The programme has the following aims:

  • To enable the advanced study of organisations, their management and the changing external context in which they operate
  • Equip individuals for and/or development of a career in business and management by developing skills at a professional or equivalent level to assume senior managerial and leadership positions in business
  • Development of the ability to apply knowledge and understanding of business and management to complex issues, both systematically and creatively, to improve business and management leadership and practice.
  • Enhancement of lifelong learning and personal development so as to be able to work with self-direction and originality and to contribute to business and society at large.

Benefits

At the end of the programme the successful student will have the ability to:

  • Demonstrate critical understanding of management theories, current issues of management, the development of conceptual frameworks to guide their application within organisations.
  • Acquire a strong foundation in key functional areas of business management to enable them to succeed as effective managers/leaders in an increasingly complex and dynamic environment.
  • Acquire and use a range of concepts, tools and techniques for problem solving and decision-making for analyzing complex and inter-related business scenarios.
  • Demonstrate and apply independent research and critical skills enabling the investigation and evaluation of valid and relevant management issues and practices.
  • Demonstrate initiative, insight, attitudes of responsibility and ethical leadership in the development of the strategic management agenda in the organization the participant works in or expected to work in the future.

Programme Content

Overview

This module introduces students to the key factors contributing to the rapid growth and expansion of the global tourism business, what are the trends and challenges confronting the global tourism industry.

Student centered learning will be strongly encouraged and developed. Cooperative Learning and Problem-Based Learning will be infused into the teaching-learning-assessment strategies.

Group discussion, case analysis and self directed learning resources will be available to support the delivery and the appropriate assessment tools / tasks will be used to assess the intended learning outcomes.

Learning Outcomes

On completion of this module, students will be able to:

  • Analyse and critically evaluate the key factors that explain the growth and development of the global tourism industry
  • Analyse key theoretical views regarding the global expansion of tourism in recent time
  • Critically evaluate the main challenges and trends faced by contemporary tourism businesses

Syllabus

  • Introduction to global tourism (history & development , definitions, key statistics, cross-border, regional & international flows), the role of the UN WTO & other international & national tourism organisations
  • Structure of the global tourism industry, key sectors & leading innovations
  • Key theories (disciplines vs. approaches, resort cycles, tourism systems, mobilities)
  • Main issues (introduction to impacts/planning, institutions & governance)
  • Sustainability of tourism, environmental issues & eco-tourism
  • Emerging trends (‘new’ tourism, responsible tourism, crisis management)

Resources

  • Course Materials provided by IPE
  • Beech, J. & Chadwick, S. 2009, The Business of Tourism Management. (Pearson: London)
  • Pender & Sharpley, R.,2008, The Management of Tourism. (Sage: London)
  • Online resources on OCTAL Portal
  • Online data bases from IPE’s E Library