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BBA - International Business

Business English

Programme Objectives

The programme has the following aims:

  1. To enable the study of organisations, their management and the changing external and international contexts in which they operate.

  2. Equip individuals for and/or development of a career in international business and associated specialized areas in business development, marketing, finance and tourism management at a professional or equivalent level to assume managerial positions in the arena of international business.

  3. Development of the ability to apply knowledge and understanding of international business and management to complex issues, both systematically and creatively, to improve business and management practice.

  4. Enhancement of lifelong learning and personal development so as to be able to work with self-direction and originality and to contribute to business and society at large.


On successful completion of the programme, participants will be able to:

  1. Demonstrate understanding of management theories, current issues of management, the development of conceptual frameworks to guide their application within organizations operating in an increasingly global and competitive environment.
  2. Acquire a strong foundation in key functional areas of business management to enable them to succeed as effective managers in an increasingly complex and dynamic environment.
  3. Exhibit a coherent body of knowledge on economic, ethical, environmental, legal, political, sociological and technological factors together with their effects at local, national and international levels upon the strategy, behaviour and management of organisations.
  4. Demonstrate command of a range of competencies relevant to cross-border management, including inter-cultural awareness and understanding.
  5. Acquire and use a range of concepts, tools and techniques for problem solving and decision-making for analyzing complex and inter-related business scenarios.
  6. Demonstrate and apply critical skills enabling the investigation and evaluation of valid and relevant management issues and practices.

Programme Content


The module is intended to develop students’ communicative competence in a range’ of business and work-related contexts, such as presentations, meetings, negotiations and interviews. Their future career paths will benefit from the ability to use English effectively at work and the opportunity to develop both written and verbal communication skills.

Learning is facilitated via a series of lectures and supplemented with discussions of topics taking place in regular tutorials/ discussion forums. Tutorials/Discussions will involve supplementing the lectures using appropriate articles/case studies or discussions about topical business communication issues and practices. Students’ learning is underpinned by core textbooks and recommended readings.

Learning Outcomes

On completion of this module, students will be able to:

  • Communicate effectively and appropriately in formal letters, reports and other written texts.
  • Demonstrate strong oral language skills.
  • Write concise, coherent and accurate business reports in business-appropriate Language.


  • Students will be encouraged to apply their knowledge of language in a variety of formal and informal contexts. Importance will be attached to the development of an awareness of language (e.g.: accuracy, register and appropriateness) as well as functional language such as giving information, persuading and negotiating.
  • Emphasis will be placed on developing students’ language skills within a business or professional framework. Activities will include structured role-plays, negotiations and discussions, listening to audio, video recordings and online communications.
  • Students will also have the opportunity to examine and discuss a number of stimulating and relevant aspects of business and work, e.g.: equal opportunities, technology and the changing workplace, globalisation.


  • Course Materials provided by IPE.
  • John Thill& Courtland Bovee (2010), Excellence in Business Communication, Prentice Hall, London.
  • Blanche Ettinger & Edda Perfetto( 2008), Business English, Prentice Hall, London
  • Online resources on OCTAL Portal
  • Online databases from IPE’s E Library